The AI infrastructure for DTC companies.
Most companies get a fraction of what AI can do. A custom harness is the infrastructure that opens up the rest. We build it around how you operate, so you can leverage AI to 10x your business.
AI is an infrastructure-first technology.
AI can do far more for your business than you're getting from it today. The reason isn't the model you picked. Every option is limited in the same way: raw models, wrappers, agentic harnesses like OpenClaw or Hermes, the AI features inside your tools. They're all built for everyone, so they cap out the moment you want something specific to your business.
The model was never your ceiling. Your infrastructure is. How much AI can do for you comes down to how deeply it's wired into your data, your context, and the way you operate. Off-the-shelf options barely wire in. A harness wires all the way in.
That's the difference between doing the same work faster and cheaper, and doing what wasn't possible before. The companies that got real capability out of AI built their own infrastructure. Everything else is SaaS all over again: the same general software sold to everyone, now with an AI tag.
Our bet: custom harnesses are the new software. AI is the most powerful technology ever created, and every successful business will run on its own harness to get the full force of it.
How we build your harness.
Everything rests on the foundation. We build it first, then the workflows and agents that run on it.
Foundation
The core of the harness. We bring your data, your tools, and how your business runs into one place, with memory and reliable execution underneath, so AI works from a full picture instead of starting blind.
Workflows
We turn your operations into automated workflows. Because they run on the foundation, they handle what breaks ordinary automation: work that crosses your tools and needs judgment, and still comes out right. On its own, it already does more than the automation you have today.
Agents
Autonomous agents that run on the foundation. With your full context and reliable execution behind them, they take on real responsibility and act on their own.
Your harness eats your stack.
SaaS made renting a tool for every job the default. Businesses now run on a stack of fragmented tools, in a landscape that keeps shifting, where keeping up means constantly evaluating and switching vendors.
The harness ends that. One by one, those capabilities get rebuilt inside it as agentic tools that run on your own data and history, and they do the job better than anything sold to everyone else. The rented tools fall away, and what used to be a stack of subscriptions becomes one system you own and keep growing.
That is agentic-first: a business that runs on AI infrastructure it owns.
From first call to a harness that runs your business.
Understand
We map where your data lives, the tools you run, how your team works, and what you need first.
Foundation
We build the foundation.
Workflows
We map your work and automate the highest-leverage workflows first.
Go live
We ship, and build your first agents while the workflows keep growing.
Evolve
We stay on it, and grow the harness as your business changes.
No build fee
- —Your harness, built and live on your own infrastructure in 6 to 8 weeks
- —Unlimited workflows, 7 to 15 day turnaround
- —Unlimited agents, 7 to 15 day turnaround
- —We keep it current as your business changes and as AI changes
- —We fix and tune what's running so it stays sharp
The harness lives on your own servers and runs on your own data from day one. That is what separates it from every tool you subscribe to.
Three months to start, then month to month.
The founders.
Alaa Ksontini
Senior backend and AI systems engineer at GettingApp, the Paris studio behind work for BeReal, Audi, Oney, and the French government. He builds the harness and the infrastructure under it.
Mourad Ben Mahmoud
Head of Operations and Sales at Btwinz, the Paris venture builder that built and profitably sold its SaaS portfolio. Then country director at Alphalyr as it became a leader in data and AI for ecommerce and retail. He designs the harness around how your business works.
Book 30 minutes.
One call. If the architecture fits, we build it.
Book a call